- In an initial stage, 19 new brands will be added to the e-commerce platform: Tous, HHPP, Rockford, Lineatre, Merrell, Todomoda, Sportika, Pet&go, Isadora, HHPP kids, Billabong, Sperry, Calpany, Azaleia, Keds, Body & soul, Element, WLS.
- In the future, Linio is expected to install Click & Collect points and corners in Mallplaza facilities.
Santiago, 20 July 2020 – To strengthen their commercial offering for consumers, Mallplaza and Linio announce a pioneering alliance between the two companies, which will turn the marketplace into the shopping center chain’s e-commerce portal.
Initially, the agreement will allow the brands of 19 Mallplaza tenants to arrive on Linio, enhancing the sale of their products through the online channel. They are Tous, HHPP, Rockford, Lineatre, Merrell, Todomoda, Sportika, Pet&go, Isadora, kids, Billabong, Sperry, Calpany, Azaleia, Keds, Body & soul, Element, WLS.
In a second stage, the alliance considers Linio’s arrival in the physical channel through the installation of Click & Collect points and corners for the sale of products in Mallplaza facilities.
Mallplaza and Linio seek to use this alliance to enhance and enrich the attributes and characteristics of their respective businesses, consolidating an omnichannel strategy. Mallplaza strengthens a bridge between its tenants’ offering and what consumers are looking for, offering a more fluid experience, while Linio strengthens its offering of leading brands and services.
“Our challenge is to generate the best growth and development opportunities for our tenants and together respond to people’s new and growing needs, and our strategic alliance with Linio allows us to add scope and visibility to their value propositions, products and services,” says Cristian Munoz, Mallplaza Corporate Commercial Manager.
For his part, Linio country manager Domingo Lama explains that “Linio and Mallplaza are both dynamic companies that work continuously to adapt to the needs of their customers and this alliance is the best example of this. Thanks to this agreement, Mallplaza’s tenants will access a potential market of millions of people on the Internet, while Linio’s users will be able to choose among new and prestigious top-quality brands.”
Operation of the alliance
Mallplaza’s tenants sign a contract with Linio that operates under two modalities: 100% Marketplace and Fulfillment. In the former, the tenants gain access to the Linio showcase and use the platform to sell their products. Logistics (warehouse and dispatch) will depend on the brand. In the event that they opt for the Fulfillment model, Linio is also responsible for logistics. This means that the brand sends a certain amount of stock to the Linio and the platform manages dispatch.
About Mallplaza:
A shopping center chain with a presence in Chile, Peru and Colombia, Plaza S.A. Administers 23 shopping centers in 15 cities around the region, with over 275 million annual visits and operating over 4,000 stores.
About Linio:
Linio is one of the main Marketplaces in Latin America. It operates in Argentina, Chile, Peru, Colombia and Mexico. It was acquired by Falabella in August 2018, after which the company was integrated into the group’s physical and digital ecosystem. Together they offer the best and most complete catalog of new, original and quality products. It currently has 2 million alternatives available to all Fallabella and Sodimac customers, in addition to local and international vendors.
