The joint work by the two companies is a milestone in the Latin American e-commerce landscape and demonstrates the commitment to drive digital transformation, omnichannel operations and accelerate online companies’ growth in the region.
Brands will access the development of new capabilities, such as the creation, administration and performance of their stores, in addition to efficient centralized operation, integrated fulfillment, customer service tools, efficiencies in product availability and a set of technological solutions through a Seller Center.
Bogota, 9 January 2024.- Mallplaza – an urban center operator with 25 Plazas distributed in Chile, Peru and Colombia – and the e-commerce accelerator Instance reached an important agreement to work together in the development of comprehensive and integrated solutions that will provide the capacity for partners and brands that do not have a direct presence in Mallplaza, such as the Falabella and MercadoLibre e-commerce and Marketplace platforms, among others, to operate with state-of-the-art technology and efficient processes through an omnichannel ecosystem.
For stores that already operate online, the partnership between Instance and Mallplaza will provide a comprehensive solution for brands to develop their direct-to-consumer e-commerce and marketplace strategies through real-time knowledge of consumers and their transactions in sales channels. This will include, among other things, the development of new capabilities, such as the creation, administration and performance of their stores, in addition to efficient centralized operation, integrated fulfillment, customer service tools, efficiencies in product availability and a set of technological solutions through a Seller Center.
Meanwhile, for brands that do not operate online, these new solutions represent a great opportunity to begin a digital journey hand in hand with the main e-commerce accelerator and the Latin American leader in shopping centers.
“The partnership with Instance is a strategic step for Mallplaza as part of our commitment to provide innovative omnichannel solutions for both our tenants as well as companies without stores in our urban centers. The goal is to take advantage of the technology already implemented in our spaces, in addition to our strategic locations in the city, which together with Instance’s technology, knowhow and capacities will allow us to provide tailored solutions to brands to simplify their processes and better reach their customers in the digital world,” said Mallplaza Strategy & Innovation Manager Christopher Banfield.
The partnership is currently already cooperating with brands like L’Oreal, Hasbro, P&G and Mars, among others, and has over 500 square meters in the city of Bogota destined to the implementation of technology to automate the entire business.
“We’re excited about the synergy between Instance and Mallplaza. We believe that our cooperation will provide exceptional solutions for the growth of e-commerce in the region. This partnership is a major milestone in the Latin American e-commerce landscape and demonstrates both companies’ commitment to drive digital transformation, omnichannel operations and accelerate online companies’ growth in the region. Together we want to offer the best service with the best rates in the market,” added Instance CEO Miguel Angel Vergara.
Recent studies (Statista) have projected that e-commerce will undergo significant growth in the coming years, doubling by 2027 and reaching USD 200 billion in revenues by 2026, versus the USD 122 billion registered in 2022. Growth of +60% is anticipated for Colombia by 2027, while in Chile it is expected to be +72% and in Peru +78%. In this scenario, the two companies have joined forces to offer a complete solution that drives digital transformation and fosters growth in e-commerce.
“Our collaboration has proven to be a perfect example of synergy, with each side contributing its very best to achieve shared goals. Mallplaza’s adaptability and innovation were fundamental to improving our services, which resulted in a significant increase in service levels and reduced the time needed to prepare orders, in addition to offering significant efficiency to the essential digital processes that brands need to develop to operate with high customer service levels. This project has not just strengthened our operations in Bogota but has also laid the foundation for its regional expansion in Latin America. The partnership between Instance and Mallplaza is a game-changer in the LATAM e-commerce ecosystem. We are setting a new standard in omnichannel services, offering customers a seamless shopping experience in physical as well as digital spaces. This partnership not only benefits our two companies, but also establishes a new horizon of opportunities for merchants and consumers in the region, enhancing accessibility, efficiency and customer satisfaction,” explains Instance Operations Manager Cristián Larenas.
For this reason, the joint work by Mallplaza and Instance also considers implementing so-called end-to-end solutions aimed at companies that currently operate and want to develop a direct-to-consumer, scalable and efficient omnichannel proposition, in addition to serving those which have not yet ventured into e-commerce and require complete proposals to sell online and accelerate transactions, which ranges from the creation of online stores to the comprehensive management of operations.
“Brands will undoubtedly face a much more competitive landscape in the coming years, one that is challenging for the design and value proposition for consumers. It is a scenario with far more digitized and informed consumers who will choose to buy with brands that offer them a complete mix of products and high-level service in e-commerce and Marketplace sales channels, in addition to expecting brands to be present in the channels that they interact with through an excellent and omnichannel value proposition. It makes the shopping process sustainable and efficient, allowing them to strengthen their relationship with their preferred brands. There is no doubt that this partnership is a complete solution that combines profound retail experience with world-class technology powered by Instance, LATAM’s main e-commerce accelerator,” concludes Instance CTO Tennynson Vásquez.
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