The recent IKEA, H&M, Ktronix and Arturo Calle openings, among others, bolster our urban center’s value proposition and position it as one of the most complete in the Colombian capital in terms of its commercial mix.
Bogota, 6 September 2023. Three years after Mallplaza’s arrival in Bogota, its urban center Mallplaza NQS has consolidated its transformation process with the incorporation of prominent international and local brands that trust in the company’s value proposition to continue growing in the country.
This is the case with IKEA, which opens its doors to the public on 28 September. The renowned Swedish furniture and decoration brand arrives in Colombia through Mallplaza NQS and a 26,000 m2 store that it expects will attract the almost 10 million people who live in the Bogota metropolitan area. There are also plans for the company to add another store in Mallplaza Cali, Mallplaza’s fifth urban center in Colombia, which is scheduled to open in the first half of 2024.
IKEA’s arrival is added to the opening of H&M, the world’s second largest clothing retailer. This store is among the openings planned in the country as part of an alliance with Mallplaza for Latin America.
Also in the fashion segment, Arturo Calle, one of the strongest and most successful national clothing manufacturers, opened in September, consolidating its offering with garments made in Colombia and a broad offering that also includes the youth brand Freedom.
In the technology sector, Ktronix arrived in Mallplaza NQS, one of the country’s largest distributors of home appliances and devices, allowing more people to access its offering of computers, cell phones and the latest tech. Lastly, the offering in the home improvement segment, which was already consolidated through Homecenter and IKEA’s arrival, is reinforced with Decorcerámica.
“At Mallplaza we conceive our urban centers as living spaces, where transformations manage to capture the opportunities that the context offers us, thus fulfilling our objective of responding to people’s needs. Thus, just as we have bet on a value proposition that favors socialization, habituality and multiple reasons to visit, with a robust retail proposition in which – for example – renovation of Mallplaza NQS has considered the incorporation of brands that people hold in high regard, an offering that is enhanced with an innovative and competitive dining and entertainment offering,” said Mauricio Mendoza, Manager of Mallplaza’s Colombia and Peru Division.
On the other hand, Mallplaza NQS’s retail offering is enhanced with an innovative and competitive dining and entertainment proposition. On this last point, the 15 restaurants in El Mercado have made the urban center a culinary reference in central Bogota.
