- “Mallplaza takes you to the Viña Festival” is one of the company’s initiatives regarding this important event, in which six dancers who won the Talento Mallplaza contest will participate.
5 February 2025.- As part of its commitment to the dissemination and promotion of culture, this year Mallplaza joined the Viña del Mar International Song Festival as a sponsor. In this context, it recently launched the “Mallplaza takes you to the Viña Festival” to raffle off double tickets for its customers to attend this important event, which will be held between 23 and 28 February 2025.
The novelty is that the campaign is under way in the three countries where Mallplaza has a presence in the Andean region, allowing customers from Peru and Colombia -in addition to Chile- to attend the largest Latin festival in the world as spectators. In the case of Peru and Colombia, the winners will also have their travel and accommodation covered.
The campaign’s rules are published on the Mallplaza website, where people can participate in the draw for double tickets by completing the personal data of those who have made a purchase worth over CLP 20,000 (in the case of Chile) at any of the company’s urban centers.
At the same time, since October 2024 Mallplaza -in alliance with Megamedia- has been developing “Talento Mallplaza”, a platform to detect, prepare and support talent related to dance, which through mass castings in Santiago, Antofagasta and Concepción opened the doors to dancers from all over the country to compete to be part of the official festival dance corps. After weeks of preparation and tests, six talents were chosen to present themselves in this great international event, participating in the festival actively.
“As a company we have a strong connection to culture and are always seeking to bring people closer to the expressions and events that are part of their identity, and what better way to do so than with an event as important as the Viña del Mar Festival? Through our different campaigns and initiatives, we are opening spaces to make the invisible visible and, in that way, create more opportunities so everyone can be part of this great experience and at the same time reaffirm our historical commitment to culture,” Mallplaza Regional Marketing and Experience Manager Alexandra Vila said.
